1
/ 1
Share
No license to resell on Amazon
• Fast Dispatch: 3-5 Business Days
• Free shipping Worldwide
• Secure Checkout
• Free 30 Days Returns
No license to resell on Amazon
Combo Offers
NYBooksHub
- Regular price
- Rs. 1,399.00
- Regular price
-
- Sale price
- Rs. 1,399.00
- Regular price
- Rs. 1,399.00
- Regular price
-
- Sale price
- Rs. 1,399.00
NYBooksHub
- Regular price
- Rs. 448.00
- Regular price
-
Rs. 799.00 - Sale price
- Rs. 448.00
- Regular price
- Rs. 448.00
- Regular price
-
Rs. 799.00 - Sale price
- Rs. 448.00
NYBooksHub
- Regular price
- Rs. 499.00
- Regular price
-
Rs. 999.00 - Sale price
- Rs. 499.00
- Regular price
- Rs. 499.00
- Regular price
-
Rs. 999.00 - Sale price
- Rs. 499.00
NYBooksHub
- Regular price
- Rs. 399.00
- Regular price
-
Rs. 599.00 - Sale price
- Rs. 399.00
- Regular price
- Rs. 399.00
- Regular price
-
Rs. 599.00 - Sale price
- Rs. 399.00
Product Description
- Publisher: Portfolio Penguin (27 November 2018)
- Language: English
- Paperback: 288 pages
- ISBN-10: 0241370140
- ISBN-13: 978-0241370148
- Item Weight: 353 g
- Dimensions : 15.3 x 2.1 x 23.4 cm
- Country of Origin: India
- Generic Name: BOOK
- Condition: New
--
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This book shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.
About the Author
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
Recently Viewed Products
Frequently Asked Questions
Returns or refunds are applicable in cases of damaged, defective, or incorrect products. Please refer to our Return & Refund Policy for detailed terms.
Yes, an order invoice will be sent to your registered email address after successful payment.
Shipping charges depend on your location and order value. Free shipping may be available on selected orders or promotions.
Yes, you can cancel or modify your order before it is shipped. Once the order is dispatched, changes may not be possible.
If your book arrives damaged or incorrect, please contact our customer support immediately. We will assist you with a replacement or appropriate solution.
Once your order is shipped, you will receive a tracking link via email or SMS to monitor your shipment status.
Orders are usually processed within 3–4 business days. Delivery time typically ranges between 3–7 business days, depending on your location and product availability.
We accept secure online payments through major debit cards, credit cards, and other supported digital payment methods.
Simply browse or search for the book you want, add it to your cart, and proceed to checkout. Complete the payment to confirm your order.
Entopia.Shop is an online bookstore offering a wide range of books, including technical books, academic titles, code books, and professional reference materials.
