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Product Description
The Mom Test is the go-to guide for entrepreneurs, founders, and product managers who want to learn how to talk to customers and find out if their business idea is actually good — before spending months or years building something nobody wants.
Author Rob Fitzpatrick argues that when you ask people directly whether they like your idea, they will lie to you — not because they are cruel, but because they are being polite. The Mom Test lays out a simple set of rules for asking good questions, questions that even your mom cannot lie to you about, so you can find out whether you are building something people actually want.
This short, practical, no-nonsense book distills years of customer development and lean startup experience into a quick, highly actionable read. It is used as training material at companies like Shopify and Skyscanner, and taught at universities including Harvard, Stanford, MIT, and UCL.
What you will learn:
- How to talk to customers so you learn the truth, not just compliments
- Which questions to ask, and which ones to avoid
- How to identify and dig into your customer's real problems
- How to structure and run productive customer conversations
- How to spot vague, feel-good, useless feedback and get past it
Book details:
- Author: Rob Fitzpatrick
- Format: Paperback
- Pages: 136
- Language: English
- ISBN-13: 978-1492180746
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