1 / 1
Alchemy -Paperback Ð by Rory Sutherland
Alchemy -Paperback Ð by Rory Sutherland

Alchemy -Paperback Ð by Rory Sutherland

SKU: B0377T
Rs. 399.00
Rs. 599.00
Rs. 399.00
Hurry, only 100 item(s) left in stock!
Add To Wishlist
Ask An Expert

No license to resell on Amazon

• Fast Dispatch: 3-5 Business Days

• Free shipping Worldwide

• Secure Checkout

• Free 30 Days Returns

Combo Offers

NYBooksHub
Rs. 1,399.00
Rs. 1,399.00
(Combo Offer) Off Campus Series 5 Books Collection Set
Rs. 1,399.00
Rs. 1,399.00
NYBooksHub
Rs. 448.00
Rs. 799.00
Rs. 448.00
(COMBO PACK) The Love Hypothesis + Love on the Brain (Paperback)
Rs. 448.00
Rs. 799.00
Rs. 448.00
NYBooksHub
Rs. 499.00
Rs. 999.00
Rs. 499.00
(COMBO PACK) The American Roommate Experiment + Better Than the Movies (Paperback)
Rs. 499.00
Rs. 999.00
Rs. 499.00
NYBooksHub
Rs. 399.00
Rs. 599.00
Rs. 399.00
(Combo Pack) Surrounded by Idiots and Surrounded by Psychopaths Paperback Ð by Thomas Erikson
Rs. 399.00
Rs. 599.00
Rs. 399.00

Product Description

Product details

  • Publisher ‏ : ‎ WH Allen (27 May 2021); WH Allen
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0753556529
  • ISBN-13 ‏ : ‎ 978-0753556528
  • Item Weight ‏ : ‎ 270 g
  • Dimensions ‏ : ‎ 12.7 x 2.3 x 19.7 cm

 

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb to be brilliant, you have to be irrational why is red bull so popular Ð even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think We are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arenas, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd Ð from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence People choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose ted Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural Science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

Recently Viewed Products

Frequently Asked Questions

Returns or refunds are applicable in cases of damaged, defective, or incorrect products. Please refer to our Return & Refund Policy for detailed terms.
Yes, an order invoice will be sent to your registered email address after successful payment.
Shipping charges depend on your location and order value. Free shipping may be available on selected orders or promotions.
Yes, you can cancel or modify your order before it is shipped. Once the order is dispatched, changes may not be possible.
If your book arrives damaged or incorrect, please contact our customer support immediately. We will assist you with a replacement or appropriate solution.
Once your order is shipped, you will receive a tracking link via email or SMS to monitor your shipment status.
Orders are usually processed within 3–4 business days. Delivery time typically ranges between 3–7 business days, depending on your location and product availability.
We accept secure online payments through major debit cards, credit cards, and other supported digital payment methods.
Simply browse or search for the book you want, add it to your cart, and proceed to checkout. Complete the payment to confirm your order.
Entopia.Shop is an online bookstore offering a wide range of books, including technical books, academic titles, code books, and professional reference materials.