{"product_id":"this-is-marketing-seth-godin","title":"This is Marketing: You Can’t Be Seen Until You Learn To See - Seth Godin (Paperback)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePublisher:  \u003c\/span\u003ePortfolio Penguin (27 November 2018)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLanguage:  \u003c\/span\u003eEnglish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePaperback:  \u003c\/span\u003e288 pages\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-10:  \u003c\/span\u003e0241370140\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-13:  \u003c\/span\u003e978-0241370148\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eItem Weight:  \u003c\/span\u003e353 g\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions :  \u003c\/span\u003e15.3 x 2.1 x 23.4 cm\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eCountry of Origin:  \u003c\/span\u003eIndia\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eGeneric Name:  \u003c\/span\u003eBOOK\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003eCondition: New\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e--\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eA game-changing approach to marketing, sales, and advertising.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFor the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. \u003ci\u003eThis is Marketing\u003c\/i\u003e shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.\u003c\/p\u003e\n\u003cp\u003eNo matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\u003c\/p\u003e\n\u003cp\u003e* \u003cb\u003eHow to build trust and permission with your target market.\u003c\/b\u003e\u003cb\u003e \u003cbr\u003e* The art of positioning--deciding not only who it's for, but who it's not for. \u003cbr\u003e* Why the best way to achieve your goals is to help others become who they want to be. \u003cbr\u003e* Why the old approaches to advertising and branding no longer work. \u003cbr\u003e* The surprising role of tension in any decision to buy (or not). \u003cbr\u003e* How marketing is at its core about the stories we tell ourselves about our social status. \u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eYou can do work that matters for people who care. This book shows you the way.\u003c\/p\u003e\n\u003cp\u003e\"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.\" - The Financial Times\u003c\/p\u003e\n\u003cp\u003eIf you enjoyed reading this, check out Seth Godin's \u003ci\u003ePurple Cow, \u003c\/i\u003ea true business classic.\u003c\/p\u003e\n\u003cp\u003e  \u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eAbout the Author\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cdiv class=\"a-section a-spacing-small a-padding-small\"\u003e\n\u003cb\u003eSeth Godin\u003c\/b\u003e has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including \u003ci\u003eTribes\u003c\/i\u003e, \u003ci\u003ePurple Cow\u003c\/i\u003e, \u003ci\u003eLinchpin\u003c\/i\u003e, \u003ci\u003eThe Dip\u003c\/i\u003e, and \u003ci\u003eThis Is Marketing\u003c\/i\u003e. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.\u003c\/div\u003e","brand":"entopia","offers":[{"title":"New \/ entopia","offer_id":45010184863814,"sku":"B000089T","price":315.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/entopia.shop\/products\/this-is-marketing-seth-godin","provider":"entopia.shop","version":"1.0","type":"link"}