{"product_id":"the-mom-test-rob-fitzpatrick","title":"The Mom Test: How to Talk to Customers \u0026 Learn If Your Business Is a Good Idea When Everyone Is Lying to You","description":"\u003cp\u003e\u003cstrong\u003eThe Mom Test\u003c\/strong\u003e is the go-to guide for entrepreneurs, founders, and product managers who want to learn how to talk to customers and find out if their business idea is actually good — before spending months or years building something nobody wants.\u003c\/p\u003e\u003cp\u003eAuthor Rob Fitzpatrick argues that when you ask people directly whether they like your idea, they will lie to you — not because they are cruel, but because they are being polite. The Mom Test lays out a simple set of rules for asking good questions, questions that even your mom cannot lie to you about, so you can find out whether you are building something people actually want.\u003c\/p\u003e\u003cp\u003eThis short, practical, no-nonsense book distills years of customer development and lean startup experience into a quick, highly actionable read. It is used as training material at companies like Shopify and Skyscanner, and taught at universities including Harvard, Stanford, MIT, and UCL.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you will learn:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to talk to customers so you learn the truth, not just compliments\u003c\/li\u003e\n\u003cli\u003eWhich questions to ask, and which ones to avoid\u003c\/li\u003e\n\u003cli\u003eHow to identify and dig into your customer's real problems\u003c\/li\u003e\n\u003cli\u003eHow to structure and run productive customer conversations\u003c\/li\u003e\n\u003cli\u003eHow to spot vague, feel-good, useless feedback and get past it\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eBook details:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Rob Fitzpatrick\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePages: 136\u003c\/li\u003e\n\u003cli\u003eLanguage: English\u003c\/li\u003e\n\u003cli\u003eISBN-13: 978-1492180746\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rob Fitzpatrick","offers":[{"title":"Paperback","offer_id":46508859228230,"sku":"9781492180746","price":499.0,"currency_code":"INR","in_stock":true},{"title":"Ebook (Kindle)","offer_id":46508859260998,"sku":"B01H4G2J1U","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8325\/1014\/files\/view_archive_935da51c-b1cd-4568-b4e1-cc2d2301ff92.jpg?v=1788708236","url":"https:\/\/entopia.shop\/products\/the-mom-test-rob-fitzpatrick","provider":"entopia.shop","version":"1.0","type":"link"}