{"product_id":"big-billion-startup-the-untold-fk-story-paperback-by-mihir-dalal-copy","title":"Lean B2B: Build Products Businesses Want (Second Edition) by Etienne Garbugli","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\n\u003chr aria-hidden=\"true\" class=\"a-divider-normal bucketDivider\"\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cdiv id=\"detailBullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePublisher ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEtienne Garbugli; 2nd ed. edition (22 March 2022)\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePaperback ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e358 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e1778074057\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e978-1778074059\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eItem Weight ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e476 g\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e15.24 x 1.88 x 22.86 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cspan\u003e\u003cbr\u003eStartups don’t have infinite runway.\u003cbr\u003e\u003cbr\u003eTo reach product\/market fit, they need \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ea solid roadmap\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eeffective strategies\u003c\/span\u003e\u003cspan\u003e to learn from their market and customers, and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ea framework for deciding when to pivot, and when to persevere\u003c\/span\u003e\u003cspan\u003e.\u003cbr\u003e\u003cbr\u003eThe issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it’s just not catered to the enterprise or B2B journey.\u003cbr\u003e\u003cbr\u003eFounders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways.\u003cbr\u003e\u003cbr\u003eWhat startups really need is…\u003cbr\u003e\u003c\/span\u003e\n\u003ch4\u003e\u003cspan\u003eA proven playbook\u003c\/span\u003e\u003c\/h4\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eThousands of entrepreneurs and innovators have already used Lean B2B\u003c\/span\u003e\u003cspan\u003e (the first, or this second edition) to quickly get from idea to product\/market fit in B2B.\u003cbr\u003e\u003cbr\u003eStartups like \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eLoopio\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eKnoetic\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eFlutura\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eCobrainer\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJupl\u003c\/span\u003e\u003cspan\u003e were able to leverage the methodology to learn, test, validate, and build sustainable businesses.\u003cbr\u003e\u003cbr\u003eIntrapreneurs, corporate innovators, and innovation consultants in companies like \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAltran\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ethe Netherlands Aerospace Centre (NLR)\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eING\u003c\/span\u003e\u003cspan\u003e leveraged the methodology to shortlist their ideas, improve their innovation practices, and build innovative products.\u003cbr\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c!----\u003e","brand":"entopia","offers":[{"title":"New \/ entopia","offer_id":45010113724486,"sku":"B5699T","price":500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8325\/1014\/files\/leanb2b.jpg?v=1778919136","url":"https:\/\/entopia.shop\/products\/big-billion-startup-the-untold-fk-story-paperback-by-mihir-dalal-copy","provider":"entopia.shop","version":"1.0","type":"link"}